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Creating awareness. Creating reasons to engage. Creating opportunities for growth.
Social-first business development for hospitality, leisure & travel.
A REASON TO CARE
You don’t just need more content. You need a reason for people to care.
Most hospitality, leisure and travel brands are already creating content. We look at what will create more awareness, more engagement and more opportunities for growth, then build the right activity around it.
Social is the starting point. Growth is the goal.
Three areas. One connected way of working.
WHAT WE DO
From social and content to partnerships and experiences, we connect the activity that helps your brand grow.
Build visibility and make your brand worth following.
Social strategy, content creation, UGC, creator partnerships, social management and storytelling.
01
Social
02
Development
Find the opportunities that can move your brand forward.
Campaigns, partnerships, collaborations, launches, audience development and commercial opportunities.
Give people something worth experiencing, sharing and remembering.
Brand activations, events, launches, pop-ups, creator experiences and experiential campaigns.
03
Experiences
HOW IT CONNECTS
Strategy → Activation → Experience → Content → Visibility → Growth
Growth feeds the next strategy. The loop keeps turning long after a single post, campaign or event.
HOW WE WORK
A simple way through a complicated brief.
Five stages, one thread. Enough structure to move quickly; enough room to follow the idea.
Understand your brand, audience and opportunity.
01
Discover
Develop
02
Build the strategy, campaign, partnership or experience.
Activate
03
Bring the idea to life across social, digital and real-world experiences.
Amplify
04
Turn activity into content, conversation and visibility.
Grow
05
Create momentum beyond a single post, campaign or event.
Hospitality, leisure and travel. Deliberately nothing else.
WHO WE WORK WITH
We work with places and brands people plan their time around — where the experience is the product, and the story is already there to be told well.
Restaurants
01
02
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Bars & Pubs
Stays & Airbnb
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Hotels
Tourism
Lifestyle Hospitality
Travel Brands
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Destinations
Retreats
Events & Experiences
WORK
Campaigns, Content & Experiences.
A selection of work across social, campaigns, events, activations and partnerships. New projects are added as they go live.
Restaurant & Bar
Social · Content
Retreat & Destination
Campaign · Partnerships
Launch & Activation
Event · Experience
THE STUDIO
Built by someone who has worked the floor.
Aeternus was founded on a background in hospitality, events, sales, marketing and social media. From years spent inside the businesses to now working alongside.
That matters. It means we understand margins and rotas as well as reels and reach, and that a good idea has to work for the team on the ground as much as the audience online.
The studio sits at the meeting point of four things most brands have to source separately.
01
Hospitality Understanding
We know what a Tuesday lunch service, a soft launch and a quiet January actually feel like.
02
Creative Thinking
Ideas that give people a reason to notice, and a reason to come back.
03
Social Expertise
Strategy, content and creator work built for how people actually discover places now.
Every idea is measured against covers, bookings, partnerships and revenue, not just reach.
03
Commercial Opportunities
START HERE